Web Design


  • Saw 134% sales growth on hogworkz.com after redesign

Skills & Software

Magento • WordPress • HTML/CSS  Graphic Design • Adobe InDesign • Photoshop • Illustrator  UI/UX  CRO  Jira  Slack


I collaborated with Matt Kiefer, the owner of Better Mousetrap Guitars to completely redesign his website. He was looking for a new site to compliment and help sell more of his handmade instruments. As a bass player with a strong appreciation for guitar builders I had a blast working on this site!


Aria only gave us stock photos to market the Delta Player line. I came up with the idea to create sales pages on LPD’s website to help the sales team have an easier time selling these guitars to music shops. This also had the added benefit of increasing SEO reach, while giving this guitar line a more professional appearance.

The copy, design, photos were created and executed by me. (except main stock photo & demo video)