Content

Highlights

  • The Eldorado Project spawned countless videos, social posts, emails, SMS, ads & blog posts
  • The WORKZ is on going behind the scenes video series

Skills & Software

Creative Strategy • Copywriting • Graphic Design • Agorapulse • Adobe InDesign • Photoshop • Illustrator • Youtube • HTML/CSS • Klaviyo • Meta Business Suite • Blog Creation

We transformed this motorcycle with a complete color change using a custom painted “El Dorado Gold”. This color was mixed up by our talented paint team and named by our customers in a social media contest. 

Each part of the bike needed to be installed to complete the color swap, so we partnered with a motorcycle influencer to capture the project. He filmed detailed video tutorials, breaking down the installation for each part of the bike.

Leveraging AI, I extracted the key steps from his video transcripts and transformed them into a user-friendly, step-by-step blog posts. I also included screenshots for each step to further enhance clarity. This format was reminiscent of the installation guides found in motorcycle magazines, a style I discovered during my market research. Additionally, the blog post incorporated a wealth of relevant keywords to boost search engine optimization (SEO).

These efforts proved incredibly successful. Images and videos of the transformed El Dorado motorcycle continue to be shared extensively across all our social media platforms, generating hundreds of pieces of content. 

 

At the start of riding season in 2024 we launched The WORKZ, a professionally shot behind the scenes video series.

The WORKZ serves multiple purposes. First and foremost, it’s a source of fresh content for the YouTube channel, keeping viewers engaged and informed about HOGWORKZ. The videos are cut into clips for social Youtube Shorts, Reels, and TikTok. This allows us to maximize our reach and engage viewers across various channels.

Each WORKZ Episode is embedded in a blog post with a summary of the episode, along with additional photos and details that may not have made it into the video itself. When applicable, the blog posts include links to products featured in the episode, making it easy for viewers to learn more and potentially make a purchase.

By directing viewers from emails, SMS messages, and social media posts to the dedicated blog posts on our website rather than directly to YouTube, two key goals are achieved. First, it increases website traffic. Visitors will spend more time exploring the website, potentially discovering other products and content they’re interested in. Second, it boosts conversion rates. A more informed and engaged audience is more likely to convert into paying customers.

This multi-channel approach ensures that The WORKZ delivers valuable content across our platforms, increases website traffic, and ultimately generates more sales for HOGWORKZ.

Motorcycle influencer

Leveraging the power of motorcycle influencers, we launched a series of interviews on the “Hog Blog”. These interviews served a dual purpose: creating SEO-friendly content that attracts organic traffic and fostering relationships with key figures in the motorcycle community. 

To further amplify their reach, we paired each interview with a giveaway, attracting new followers for the influencers while simultaneously introducing the HOGWORKZ brand and products to their audience. This combined approach not only generated valuable content but also helped us connect with new potential customers through trusted voices in the industry